Since 1972, the President of EBT, Mr. Cosford Roberts has been developing public relations strategy and media campaigns. For the Government of Guyana, he developed a public relations strategy to gain national acceptance of the national youth service program. The strategy was implemented with overwhelming success despite fierce political opposition. For a United States Agency for International Development (USAID) Energy Sector Assistance Program in Jamaica he worked as the Program Administrator. He planned and organized workshops, seminars and symposiums on energy conservation and alternative energy. His target audience was businesses, real estate developers, educators and schools. He developed media campaign for the dissemination of information on energy conservation to the public. For the Guyana Electric Corporation, he developed media campaigns, aired weekly broadcasts, and conducted periodic media briefings. He developed and published a variety of brochures and pamphlets to meet internal and external communications needs. He hosted town hall and community meetings, and prepared briefings for the Public Utilities Minister for Cabinet meetings and press conferences. He led customer education program that addressed issues such as safety, benefits of conservation, use of alternative energy, energy audit and retrofitting of homes and commercial properties.
